The Family Road Trip Challenge

Four families set off across the open road in a fleet of wildly decorated motorhomes, chasing a prize worth having: a fully equipped family van. Their route follows a celebrity-driven vehicle through some of the most scenic regional landscapes the format can offer, but the journey is far from a leisurely drive.

Along the way, families compete in physical and mental challenges to collect clues and, crucially, to hold onto the right key. Five coloured keys are in play from the start. Only one opens the van. The catch is that keys change hands throughout the competition, keeping every family in the game and every alliance provisional. A quick-fire side challenge called the Express Advantage allows winners to swap keys or peek at a rival's clues, adding another layer of calculation to the chaos.

The family dimension gives the format its warmth. Cameras follow contestants inside their motorhomes through meals, disagreements, and late-night strategy sessions, capturing the texture of real family life on the road.

Produced by RTBF and Why Why Productions, the format is designed to travel. The challenges, the landscapes, and the cast can all be localised, making it straightforward to adapt for any market.